The Torries Secret Weapon
Back in the early 1990s the new Labour Government and football went together in a match made in heaven. Back then Football had just been re-invented, a brand redeemed from the violence and tragedy of the 1980s and transformed into a glittering entertainment of multi million pound TV licence deals and endless sponsorships coming in from all over the place. Back in those times you would have a lot of spin doctoring like Kevin Keegan playing football with Tony Blaire and things like that. They were meant to be with one another.
At the weekend a similar question was given to a member of the torrie party – ‘What is the gel that gets all the torries together?’ Cooking was the answer. Since cooking became mainstream through TV Chefs like, Jamie Oliver, people have been viewing cooking in a whole new way. It is no longer considered feminine to go into the kitchen and cook something interesting and flavoursome, in fact, it is considered quite macho! So what does, Jamie Oliver stand for? Other than the pure fact that he makes food books and details every last confectionery recipe in his books. Well, he stands for ‘green’ and ‘organic’. This is exactly the sort of thing that David Cameron and the conservative party would like to accomplish. The Torrie party would love for people to think that they think about politics the same way that Jamie Oliver does about food. There is no other way to look at it!
Even more to the point is what the Torrie party is not about. They are not about crazy MP expenses or toffs or extreme taxes, any more than football was about the things labour was trying to put behind them in eary 1990s. If the Torries can make people believe that they are passionate about politics as Jamie Oliver is about Football then they are onto a winner.